Lucero Serrano – Director of Business Development

Lucero Serrano joined Dahl Law Group in 2017 as Marketing Manager and Business Development Liaison. In 2019 she became the firm’s first Chief Strategy Officer to now becoming the new Director of Business Development. Lucero leads and oversees the framework strategies set by the Principal Attorney and executives of the firm, which focus on exceptional customer service, industry-leading legal representation, increasing operational efficiencies, multicultural training and development, market research, and business expansion.

Lucero carries nearly 10 years of experience in community development, logistic strategies, and campaign management and development. She previously worked for the Mexican Ministry of Foreign Affairs at the Consulate General of Mexico in Sacramento, California, as a Community Organizer and Political Liaison. In 2016 she co-founded Young Latinas Aspire, a grassroots 501(c)(3) organization dedicated to promoting education, civic engagement, and access to well-rounded affordable healthcare resources.

Lucero enjoys cooking, traveling, and spending time with her family and closest friends in her free time. She is a shark advocate and dog lover.